For someone who has never ever done a job before and never been given any kind of career counselling by any who is genuinely a professional in this field, the hardest thing to know is what to demand in terms of salary and benefits and that is exactly what happened when I was hired by an advertisisng agency.
Because I loved to write I became a copywriter, instead of being an account executive (as it was known in those days) to fawn in front of advertisers. But as time went by I discovered that the advertising agency which I had joined and the other advertising agencies I which I would eventually worked in, I learnt that the job of a copywriter was absolutely redundant, because the owner of the advertising agency considered himself as the world's greatest creative genius and knew exactly what kind of ads need to be made. So someone working as copywriter was really of no use.
Becoming an account executive was not something I had any interest in doing, but since there were no other openings in business, this was all that I could do. By becoming one I learnt that it was nothing more than a messenger boy's job. There was no compensation for travelling to the advertiser's office and back to the advertising agency - it reduced my salary considerably. It was worse when I was required to carry large ads to the advertiser on my motorcycle (100CC two stroke engine), which was completely inappropiate and very dangerou for loading it with anything. The owners of advertising agency a;ways expect their employees to already have their own motorcycles and preferably their own cars pay for their own fuel. It is terrible considering the salary very low as it is.
Advertising agency owners have a record of being shameless liars. They will tell advertisers or potential advertisers the most outlandish lies. I used to imagine that the owners of advertising agency where pathological liars, but advertisers were no different ( that of course is another story).
Lying was just one of the many ways to get business, that was a milder considering that nearly all the owners of bribe the managers and officers heading the advertising or public relations department of the companies or organisations they belonged to. In addition to bribing, advertising agency owners other means of acquiring business was to ensure a free supply of booze to advertisers and to act as pimps for them.
The business of advertising for all intents and purposes is being run by gangsters. They can get away with virtually anything. The glamour associated with this business is a sham. It is a very dark and seedy racket, truly professional and honest people can never work in them, once they find out they are really in some demonic realm. There are no ethics, no laws. Employees are underpaid and overworked. No laws apply to protect the interests of the employees in terms of a decent salary, proper benefits, health cover and safety. The owners of advertising agencies exploit everyone they come across - as they years go by it becomes a part of them pure evil nothing else.
Because I loved to write I became a copywriter, instead of being an account executive (as it was known in those days) to fawn in front of advertisers. But as time went by I discovered that the advertising agency which I had joined and the other advertising agencies I which I would eventually worked in, I learnt that the job of a copywriter was absolutely redundant, because the owner of the advertising agency considered himself as the world's greatest creative genius and knew exactly what kind of ads need to be made. So someone working as copywriter was really of no use.
Becoming an account executive was not something I had any interest in doing, but since there were no other openings in business, this was all that I could do. By becoming one I learnt that it was nothing more than a messenger boy's job. There was no compensation for travelling to the advertiser's office and back to the advertising agency - it reduced my salary considerably. It was worse when I was required to carry large ads to the advertiser on my motorcycle (100CC two stroke engine), which was completely inappropiate and very dangerou for loading it with anything. The owners of advertising agency a;ways expect their employees to already have their own motorcycles and preferably their own cars pay for their own fuel. It is terrible considering the salary very low as it is.
Advertising agency owners have a record of being shameless liars. They will tell advertisers or potential advertisers the most outlandish lies. I used to imagine that the owners of advertising agency where pathological liars, but advertisers were no different ( that of course is another story).
Lying was just one of the many ways to get business, that was a milder considering that nearly all the owners of bribe the managers and officers heading the advertising or public relations department of the companies or organisations they belonged to. In addition to bribing, advertising agency owners other means of acquiring business was to ensure a free supply of booze to advertisers and to act as pimps for them.
The business of advertising for all intents and purposes is being run by gangsters. They can get away with virtually anything. The glamour associated with this business is a sham. It is a very dark and seedy racket, truly professional and honest people can never work in them, once they find out they are really in some demonic realm. There are no ethics, no laws. Employees are underpaid and overworked. No laws apply to protect the interests of the employees in terms of a decent salary, proper benefits, health cover and safety. The owners of advertising agencies exploit everyone they come across - as they years go by it becomes a part of them pure evil nothing else.
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