Madspeak

For someone who has never ever done a job before and never been given any kind of career counselling by any who is genuinely a professional in this field, the hardest thing to know is what to demand in terms of salary and benefits and that is exactly what happened when I was hired by an advertisisng agency. Because I loved to write I became a copywriter, instead of being an account executive (as it was known in those days) to fawn in front of advertisers. But as time went by I discovered that the advertising agency which I had joined and the other advertising agencies I which I would eventually worked in, I learnt that the job of a copywriter was absolutely redundant, because the owner of the advertising agency considered himself as the world's greatest creative genius and knew exactly what kind of ads need to be made. So someone working as copywriter was really of no use. Becoming an account executive was not something I had any interest in doing, but since there were no other o...